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Blue Chair, LLC Acquires Thermo Interactive, Former CollegeSearchEngine.net
KANSAS CITY, Mo. (Dec. 22, 2011) — Blue Chair, LLC announces the launch of an affiliate marketing company, Thermo Interactive. The company is a spawn of the former CollegeSearchEngine.net (CSE), an affiliate marketing tool established in fall 2010 used to generate inquiries for colleges and schools. CSE was created by Gragg Advertising, local agency.
Rich Aubuchon will be serving as President, with Sarah Johnson, former CSE manager, transitioning to a similar role at this new company. Rich Aubuchon has most recently served as Interactive Director at Gragg Advertising and brings more than 20 years of experience developing and implementing interactive marketing programs for clients of all sizes.
“The need for compliant high-quality inquiries is not being filled right now. Thermo Interactive is here to provide this service to a diverse group of industries,” said Rich Aubuchon, President.
Strong relationships in the lead generation industry and a long history with connecting companies with prospects have already started the company in the right direction. CSE surpassed its 2011 goal by 320 percent within its first month and equal success is expected for Thermo Interactive.
In 2012, Thermo Interactive will continue to acquire affiliates to drive traffic to its partnering sites, including the existing CSE site, to continually generate inquiries for clients. Thermo Interactive seeks to pair prospects with companies through a wide-reaching affiliate network.
Affiliate marketing is the process of aggregating many diverse lead sources into a single stream of inquiries through an online portal.
Thermo Interactive will be owned and operated by Blue Chair, LLC, the holding company for several other local companies.
About Thermo Interactive
Thermo Interactive provides high quality, top converting inquiries to a variety of industries including education, mortgage and financial, while offering competitive payouts for affiliate publishers. Strong relationships allow Thermo Interactive to continually generate quality prospect sources. The company provides a user-friendly interface to search companies and access industry information.